THE IDEA

Anti-choice politicians are f*cking us. And they’re doing it without our consent—80% of Americans believe in the legal right to abortion. So sexual pleasure brand Dame offered us a way to f*ck them back, all while registering voters and donating 100% of sales to the National Network of Abortion Funds. We used this campaign to supercharge the conversation before the midterms and get people to f*ck politicians in a more effective way— by voting them out.