THE IDEA

The men’s shaving category is already saturated with exaggerated hyper-masculinity. There are plenty of products for men who make vests their personalities. But what about the normal guys who don’t punch walls after losing fantasy football? The guys who just want a good, moisturizing shave cream? Eos’ first men’s shave cream is for them. Finally, a shave cream without the notes of your dad funding your company.