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Pubes For The Planet

eos • Real Life Pube Donation Program

The planet needs your pubes.

 

 

THE IDEA

We want you...to send us.....your pubes? Ummm pretty much, yeah. Hair is an effective, biodegradable tool for reducing soil erosion, a problem that’s having catastrophic effects on our planet. At the same time, hair waste has become a whole environmental issue of its own. Meanwhile, here we are, quite literally washing our pubes’ potential down the drain. So we figured it was about time we destigmatize the topic of pubic hair and start treating it like the precious renewable resource it is. We teamed up with Matter of Trust, a non-profit specializing in using repurposed hair to help the environment to create our pube donation program that came with a free tube of eos shave cream to help you finish the job down there. So now, when you shave your bush you can also help grow a new one.

 
 

 

THE WEBSITE

 
 
 
 
 

CREDITS

Copywriter: Dana Buckhorn
ECD: Bianca Guiamaraes
ECD: Kevin Mulroy

Animation: Darcy Prendergast

Agency: Mischief
Client: eos
Role: Art Director