THE IDEA

Shutterfly helps you turn fleeting memories into things you’ll remember forever. Things that immortalize your ill-advised but brief fedora phase. Things that celebrate your adventures in the emergency room. Things that you can’t buy at the mall or even find on the 27th page of Google, because they’re things that only you could make, and things that only they could get.

Memories fade. But in Shutterfly’s largest campaign to date, we show that coffee mugs featuring your daughter’s bowl cut never do.